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Coyote Ugly Inks Largest Franchise Deal to Date, Set to Debut in Japan with 15 Bars
Coyote Ugly–the rowdy, western-themed bar that celebrates the wild side of American culture–has signed a franchise agreement that will bring 15 bars to Japan.
The agreement–Coyote Ugly’s first in East Asia and largest to date–was awarded to Banc Inc., which currently has various business holdings in the real estate, insurance, restaurant, bar and night club industries. All 15 bars are expected to open within the next five years, with the first slated to open in Roppongi, Tokyo’s busiest nightlife district.
“We’re thrilled with the opportunity and are eager to develop Coyote Ugly’s ultra-successful franchise system throughout Japan,” said Banc Inc. owner Mahiro Tachibana. “The nightlife culture in Japan offers an endless amount of adventures and activities through which both locals and travelers can experience the almost surreal night time settings of this country. Coyote Ugly will be a perfect addition to the already iconic and energetic reputation of the Japanese nightlife.”
With 21 locations already open and operating in four countries–United States, Russia, Ukraine and Germany– Coyote Ugly thrives on booze, bar dancing and girl power. Each night sexy, sassy, tough-talking “Coyotes” go well beyond serving drinks; they ascend the bar to entertain the crowd with choreographed dance routines, songs games, body shots and much more that celebrate the wild side of American culture. As for the drinks, the rule is hard-nosed: no “frou frou” shaken or stirred concoctions, and nothing that requires a blender or more than two ingredients to make.
“We couldn’t be more excited about exporting our version of honky-tonk to Japan and could not have found a better team with whom to partner as we enter the market,” said Coyote Ugly founder Liliana “Lil” Lovell. “Already widely recognized as the most famous bar in the world, we expect a strong and positive reception in Japan.”
Coyote Ugly’s expansion into Japan comes on the heels of the company’s recent announcement to focus on aggressive franchise expansion in non-U.S. territories, including Australia, Canada, Japan, Mexico, South Africa and the United Kingdom, among others.
Other franchise deals have already been signed in the United Kingdom and Kyrgyzstan.
BizWomen "Next week it will be 16 years since the movie Coyote Ugly premiered.
The movie went on to gross more than $113 million worldwide. That’s where the success story of the real-life Coyote Ugly Saloon begins.
Lovell took what was essentially a free global marketing campaign and capitalized on it. Coyote Ugly is now a chain of 21 locations... And that’s about to grow, a lot. Coyote Ugly just inked its largest franchise deal to date, which will bring 15 locations to Japan."
Read article on BizJournals.com...
Coyote Ugly–the rowdy, western-themed bar widely known for its beautiful female bartenders and dancers who have made pouring drinks an art form–has signed a franchise agreement for the development of its first bar in Kyrgyzstan. The new bar is expected to open in the capital city of Bishkek in September.
“Since launching our international franchise program last year, Coyote Ugly has made great strides in expanding to new markets across the world and this is another incredible milestone for the brand,” said Justin Livingston, Coyote Ugly’s Vice President of Global Development. “We’re incredibly excited about introducing our version of honky-tonk to Kyrgyzstan and look forward to working with our new franchise partners to grow their business.”
The new bar will be owned and operated by a group of bar and restaurant industry veterans led by Daniyar Monolbaev. Together, the group already owns four bars, one restaurant and a café in Bishkek, and will also be developing several Papa John’s franchises in the area over the next few years.
“Bishkek is a cosmopolitan capital city with a wide range of cafés, bars and nightclubs. Whatever type of bar or club you are looking for, you will find it in Kyrgyzstan,” said Monolbaev. “We’re long-time fans of Coyote Ugly and think the brand is a perfect fit for not only our bar portfolio, but also for those looking for a night out full of fun and unexpected antics.”
Widely recognized as the most famous bar on the planet, Coyote Ugly thrives on booze, bar dancing and girl power. Each night sexy, sassy, tough-talking “Coyotes” go well beyond serving drinks; they ascend the bar to entertain the crowd with choreographed dance routines, songs games, body shots and much more that celebrate the wild side of American culture. As for the drinks, the rule is hard-nosed: no “frou frou” shaken or stirred concoctions, and nothing that requires a blender or more than two ingredients to make.
Coyote Ugly’s expansion into the Kyrgyzstan comes on the heels of the company’s recent announcement to further expand its international footprint. With 21 locations already open and operating in four countries – United States, Russia, Ukraine and Germany – Coyote Ugly is focusing on aggressive franchise expansion in non-U.S. territories, including Australia, Canada, Japan, Mexico, South Africa and the United Kingdom, among others.
The company’s first international franchise agreement was signed earlier this year in Wales.
“So if you’ve ever dreamt about…busting a move atop a bar with a bunch of Coyote Ugly dancers… Live out your Coyote Ugly fantasies (well, at least the part where you make it as a songwriter), at this New York City bar.”